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Virginia Community College System

Virginia Community College System

The Virginia Community College System (VCCS) engaged Kennedy & Company to lead a multi-year digital transformation initiative—leveraging Salesforce to modernize operations, improve student engagement, and unify technology across 23 independently operated colleges.

Facing a decentralized structure, VCCS needed more than just software—it needed a partner who understood the unique nuances of community college operations, could align systemwide goals with campus autonomy, and had the technical expertise to implement sustainable, scalable solutions.

Kennedy & Company delivered a strategy-first approach, blending deep experience in higher education CRM implementations with hands-on execution across multiple campuses, user groups, and organizational structures.

The Results: Measurable Impact at Scale

  • 23 colleges aligned under a shared enterprise CRM framework that respects local flexibility
  • A system where data from 500,000+ credit and non-credit students is centralized, enabling colleges and the system office to engage, support, and report on learners across the entire Commonwealth.
  • 19 Salesforce orgs connected through a coordinated hub-and-spoke architecture
  • External systems integrated, including SIS, application, student success, workforce, and accessibility tools—reducing duplication and manual work while improving data flow
  • 200,000+ students onboarded through automated workflows that surface insights into conversion challenges and opportunities
  • Faster inquiry response times with measurable application-to-enrollment conversion rates
  • Modernized apprenticeship and WBL tracking, supporting VCCS’s goal to double their student’s involvement in the workforce
  • 500+ college staff and administrators trained with tailored documentation, coaching, and post-launch support

The VCCS Salesforce transformation is more than a CRM project—it’s a model for how large, distributed community college systems can improve student engagement, workforce alignment, and operational effectiveness without sacrificing campus-level autonomy.

From inquiry to onboarding to work-based learning, VCCS now has the ability to deliver a consistent, data-informed, student-centered experience across all 23 colleges. Kennedy & Company remains a long-term partner in advancing their mission through scalable technology and strategic guidance.

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