Kennedy & Company worked with California State University, Chico to perform a CRM and Enrollment Operation Audit and Assessment to prepare for an incoming Chief Information Officer. We worked with various departments at Chico State including IT Enterprise Systems, Undergraduate Admissions, Undergraduate Student Advising, Continuing Ed, Marketing, Academic Technology, and the Provost’s Office to evaluate the current state of Salesforce/TargetX in the context of the broader ecosystem of systems and processes that support student success at Chico.
