Kennedy & Company partnered with Clark University to reimplement Slate as a full marketing and admissions tool that meets the needs of both departments. We designed the data architecture and workflows in Slate to support the initial migration of nurturing efforts from HubSpot to Slate, enabling them to subsequently transition inquiry management in-house and away from Inside Track (OPM vendor). Leveraging Slate functionality, we assisted with inquiry outreach and deployed specific calls to action within the inquiry phase to build affinity and increase touch points with new leads while also working to automate their inquiry workflows and communications.
