Kennedy & Company has worked together with George Mason, a public, comprehensive, research university with 250+ Salesforce users, over several phases of its Salesforce implementation to expand the development and adoption of the TargetX/Salesforce CRM across campus. We implemented the TargetX Recruitment Suite for graduate admissions on the Salesforce platform, which included a custom application and application review processes for nine different academic units. We have also worked with several colleges and schools within the university to design and build strategic communication plans within the CRM utilizing to support new, and current student communication. Furthermore, we served as the technical Salesforce implementation partner to support their one-stop Student Services Center, including case management across multiple student services offices, a Knowledge/FAQ database, and end-user training.
