JD Evening Program Strategy – Kennedy & Company assessed potential strategic options for the School’s struggling Evening JD program to recover enrollments. Our work included conducting a market analysis based on both secondary market data and a survey of potential future students to assess demand for, growth, and format innovation in the range of part-time and flexible programs serving working professional and non-full-time students. These market insights were complemented by a competitive analysis of traditional and alternative format JD programs for working professionals and non-full-time students. Kennedy & Company then developed a robust financial model to evaluate the most promising strategic options, which ultimately resulted in a comprehensive strategy and implementation plan for a transition of the program to a Weekend JD format.
