Kennedy & Company supported the University of South Alabama (“USA”) on a comprehensive Tuition and Fee Pricing Strategy engagement to enhance its competitive position relative to peers. The institution utilizes a tuition differential pricing model that charges different rates by academic unit, pedagogical technique (web vs. in-person), and level (Graduate vs. Undergraduate). Our work with USA was focused on identifying the optimal tuition price while also simplifying the structure of its fees to support growth in areas of strategic focus.
